Elemental Productions is a television production and format development company, based in Johannesburg, South Africa. The company is owned and run by two sisters, Shaamila and Tasneen Fataar, who have been involved in the world of artist management, publicity, journalism, cinema distribution and exhibition as well as television program production with companies such as Intelligence Publishing, Ster-Kinekor Cinemas, Electronic Media Network (M-Net) and Supersport since August 2003.
Elemental Productions has been largely focused on the satellite television market in South Africa through Digital Satellite Television (DSTV) and began its’ work with youth channel, GO, In 2006, Elemental Productions produced a lifestyle segment in a quadro split youth magazine show, GO Zone.TV. Later on, the company produced a dozen special interest documentaries for GO Exxtra, showcasing lifestyle stories in music, awards shows, fashion and comedy. In 2007, Elemental Productions was recruited by Supersport as the only fully female owned company to produce football magazine programmes for Supersport through Love PSL, a magazine show about the lifestyle of football players in South Africa’s Premier Soccer League. In 2009 and again in 2010, Elemental Productions made history with Supersport in producing content for Harambee and Woza Lunchtime – the flagship magazine shows for the Supersport broadcast of the 2010 FIFA World Cup. From 2009, Elemental Productions was a key player in M-Net’s in-house development team and worked on a number of development initiatives. In mid-2010, the company received the green light to produce Rivals in Romance, a reality dating show for M-Net Series.
Under the leadership of the Sista’s of Elemental, the company seeks to expand its’ current footprint into further format creation and development with a strong focus on entertainment and factual formats that have a commercial and mainstream feel, whilst still maintaining its’ penchant for projects that are slightly off-beat, quirky and irreverent.